About The Unlucky

Who we are
Unlucky is a female-founded, independent alternative jewellery brand from London, UK. Unlucky Jewellery  started in 2021 after years of hunting for alternative style jewellery that didn’t cost a week’s rent!

Our founder has always found herself on the unlucky side of life, and connects with everyone who feels the same. Unlucky was made for them. This is for those who are, and always have been, unlucky.

Everything is under £35. Good jewellery shouldn’t be a luxury.
It’s all unisex. You won’t find “his” and “hers” sections here. Wear whatever you like.
Real people, real photos. We’re proudly anti-AI. Every image on our site shows real models wearing real jewellery.

Why it matters to us:

A tree planted with every order. 
After The Storm: £5 from every necklace in this collection goes to Mind, the mental health charity, through our partnership with Work For Good.
A proud member of Buy Women Built.

Spotted on…
As seen in Kerrang! and GQ, and on The Celebrity Traitors. Worn by actor Ruth Codd, artist Rico Nasty, James & The Cold Gun Band, Georgia Nevada, Poppy Penrick, Downcast and many more.

Join the Unlucky
Follow us on Instagram @unluckyjewellery and tag us in your orders being worn!